"Gaiam's vision for Gaia.com(unity) is to become the global community of like-minded people that aspire to effect positive change on the planet," said Jirka Rysavy, founder and CEO of Gaiam. "Gaiam coined the term LOHAS (Lifestyles of Health and Sustainability) in 1999 to describe the global movement of expanding consciousness and growing awareness of personal and planetary health.